Brand Positioning, Brand Messaging, Brand Identity, Copywriting, Art Direction, Web Design, Iconography, App Design, Packaging, Social Content
Client
Services
WiiM
Making Waves with Personal Sound
WiiM faced challenges in the crowded wireless audio market: standing out from competitors, effectively communicating their technology and value, and positioning themselves as industry leaders with a commitment to superior sound quality and innovation.
At Max Borges Agency, we discovered that while many brands focused heavily on technical specifications and connectivity features, appealing to personalized setups/listening was an underutilized strategy that aligned perfectly with WiiM. We shifted the conversation from the products’ technical features to the brand: personalized sound setups and user independence to build audio systems based on their own preferences; making premium, quality audio accessible; and WiiM’s rapid innovation cycle fueled by customer feedback. WiiM not only excels in audio, but also listens to their customers.
Our team developed a modern persona, engaging messaging and taglines, and a cohesive visual brand identity that emphasized each of these points. Sleek, minimalist designs and a vibrant, yet premium color palette, along with high-quality photography and dynamic visuals, placed this personalized experience at the forefront. The approach immediately distinguished WiiM in the industry.
By focusing on personalized sound and WiiM’s close tie to their community of users, our branding efforts effectively positioned WiiM as a top choice for premium sound both with audiophiles as well as a broader lifestyle audience.
